Multi-brand B2B retailer of workplace hygiene, safety and wellness products and training active across Northern Europe. Fulfils c.5,000 orders per year, with turnover consistently exceeding €2.5m over the last five years. White-labelled stock is purchased from trusted suppliers and sold under the company’s proprietary brands to owner-managed SMEs.
Key Aspects
- Available products include cleaning wipes, soaps, disinfectants, ergonomic office equipment, first aid kits, eyewash, fire safety equipment, and training.
- Serves clients in Sweden (84% of revenue), Finland (14%) and Norway (2%).
- c.10.3k clients served in the last five years, with c.3.4k active in the last 12 months and c.60% of revenue derived from returning customers.
- 15 multi-year service contracts providing c.€102k of annual recurring revenue, with additional contracts currently in negotiation.
- Minimal client concentration risk, with no client accounting for >1.5% of annual revenue.
Key Opportunities
- Expand service offering to include end-to-end workplace assessment and planning, increasing integration and customer reliance on company products.
- Offer additional training courses in safety and emergency issues, including fire safety and threat management.
- Commence SEO-focused digital marketing campaign to target additional owner-managed SME customers in Scandinavia and Europe.
- Significant opportunity to grow recurring contracted revenue with a sales push in this area utilising the existing sales team.
- Broaden distributor and reseller network to reach additional clients worldwide.
Potential Purchasers
- Global PPE manufacturers seeking regional distribution apparatus to expand into Scandinavia.
- Office equipment wholesalers or distributors seeking to add direct sales and training as revenue streams.
- Workplace training providers seeking a recognised brand and cross-selling opportunities for safety and first aid equipment.
- Private equity or venture capital firms specialised in the above sectors.
Turnover - c€3.5m
Adj. EBITDA - c€500k
